Institutional Stand for Editorial Promotion, designed for the Guadalajara International Book Fair 2017.
The stand was developed under the challenge of being attractive, innovative, sustainable, as well as low budget. It is built in wood and integrates two triangular structures painted in gray, that form a square by which the visitor accesses it. It also incorporates LED lighting lamps inside, which strengthens the "zero impact". On the outside, thanks to the playful use of light, the acronyms of the UASLP are projected through shadows on one of the facades, this is known as "typographic deconstruction". All this was achieved thanks to the integration of a multidisciplinary team that brought together specialists in industrial design, typography and graphic design.