The word Khuya is written in an Ecuadorian ancient language called Kichwa and means: Love your origins. Khuya wants to improve your health, life quality and wellness by giving your body new opportunities: Living consciously, responsibly and in total harmony with nature, returning to our roots.
Khuya distributes cold-pressed juices and Kombucha tea. The brand was developed thinking about the concept of recovering the roots and going back to basics, the identifying symbol portrays a raw, radiant heart of energy. The chromatic and typographical selection also support the values. For the project, all corporate communication was developed, as well as the bottle labeling system.