Blend Station, a coffee shop located in the heart of Condesa neighborhood, is our first integral project in Mexico City. We decided to develop the branding concept in every corner of the shop. Along with a talented team, we designed way beyond a logo or a package. We thought about the whole experience: coffee’s place of origin, roasting methods, the drinking ritual, the ceramics where every blend will be poured, how every meal should be placed on the plate and even a huge mural in the wall that represents Blend’s essence. All this work was done to represent a space that wakes you up to the smell of coffee and inspires you into new ideas. Cafeterias have probably become one of the most popular businesses during the last decade, how could we do something different?