The Universidad de Chile Football Club commissioned a guide for the application of graphic styles to licensed products. This guide was developed for 5 different segments of the target audience, which were defined in along the following lines: Institutional Graphics, Application of graphics for children and babies, application of graphics for adults and young people, a premium line of high quality products and graphics for packaging.
A typographic font was developed, rescued from the labels used on the canvases and flags of the equipment's bar, which works transversely over all the lines.
Finally, for the children's line, two sets of icons have been developed that highlight the idols of the club, past and present.